FIER Automotive Retail was founded in 2005 as a sister organisation of FIER BV. As the name suggests, FIER Automotive Retail is specialised in consultancy and business development activities for national sales companies and automotive dealerships. The company has 6 consultants and auditors and focuses on some prominent issues in the automotive retail industry: Used Car Management, Business Development and Quality Management. The activities are spread around the Benelux and the company has a broad network of national and international partners.